Personal Announcements That Get Referrals

Your network cannot refer you if they do not know you are in real estate. A well-crafted personal announcement spreads the word and sparks conversations.

I once relied only on social media updates. Response was slow. After sending personal emails and handwritten cards, referrals began arriving within days.

Elements of a Strong Announcement

• Express gratitude to friends and family.

• Share your excitement and new role.

• Offer value, such as a free market snapshot.

• End with a gentle ask: If you know someone planning a move, I would love an introduction.

Delivery Options

• Email to your entire contact list.

• Handwritten cards for close relationships.

• Social posts with a warm personal photo.

Rookie Tip

Follow up individually with anyone who responds. These conversations often lead directly to appointments.

Key Takeaway: Announce your career change with confidence. Your network is your first and best referral source.